• JUGANDO POR GRANAÍNAS
• JUGANDO POR BULERÍAS (Tonalidad de Granaína)
• DOUBLE MASTERCLASS WITH MANUEL VALENCIA
• DOUBLE MASTERCLASS WITH MANUEL JERO
For the first time at our school, we delve into the world of Granaínas, a style where our region left its mark through the master Don Antonio Chacón. On the guitar, we will journey from Javier Molina to the master José Luis Balao, a direct mentor of José Ignacio and one of the great inspirations for this course. We will learn his language, his falsetas, how to accompany flamenco singing, and how to explore a new tonality full of aromas and sounds.
The Bulería joins our original "Playing Through" system to delve into the rich sound and harmony of the Granaína tonality. We will learn to navigate it through falsetas, techniques, and accompaniment to the singing, acquiring knowledge that we can later adapt and apply to any flamenco style.
An opportunity to explore Manuel Valencia's playing style through two fundamental pillars of flamenco guitar: technique and harmony. We will work on different strumming techniques and their application to playing, before delving into the rich tonality of the Granaína style, its progressions and sounds, bringing them to the rhythm and falseta of Bulerías.
An opportunity to explore Manuel Valencia's playing style through two fundamental pillars of flamenco guitar: technique and harmony. We will work on different strumming techniques and their application to playing, before delving into the rich tonality of the Granaína style, its progressions and sounds, bringing them to the rhythm and falseta of Bulerías.
For the first time, José Ignacio Franco opens the doors to his personal universe in a special edition of “Jugando por Bulerías”, sharing falsetas and accompaniment styles born from a lifetime devoted to flamenco guitar, always deeply rooted in the Jerez tradition and the spirit of his homeland.
EXCLUSIVE OFFER UNTIL 01/07/26
Jugando por Alegrías en Do nace del deseo de trabajar por primera vez en nuestra Casa esta tonalidad, con la que personalmente me siento profundamente identificado. En Do encuentro un sabor especial, muy cercano a la bahía gaditana, con esos ligados, apagados y juguetillos que dan frescura y carácter al toque. En este curso abordaremos las Alegrías desde su compás natural y su estructura tradicional, pero también desde nuestra personalidad, jugando con matices , dinámicas...
This beginner course, based on our “JUGANDO POR” system, will teach you flamenco guitar from scratch with a clear and mindful method, so you know what you’re doing, how you’re doing it, and why. You will not only learn to play, but also to understand flamenco music, its rhythms, and its essential techniques. With this approach, you will shorten your learning process, avoid confusion, and build a solid foundation to progress with confidence and enjoy yourself from day one.

1st Master “Playing Bulerias de la Plazuela in the style of MINGO RUBICHI”
Jose Ignacio Franco and Pedro Niño de la Fragua Date: Wednesday 11/02/26 from 6:00 PM to 8:30 PM
2nd Master “Playing Bulerias in the style of Tia Bolola”
José Ignacio Franco and Pedro Niño de la Fragüa, date 11/03/26, from 6:00 PM to 8:30 PM
The flavor of Jerez in an unusual key—could it still retain its essence? Of course it can, but with the added touch of melody. How intriguing: Jerez, melody, and harmony all coming together. What a special sensation it will be to JUGAR with those possibilities.
"Here we enter another world—a world where lament, discontent, anarchy, cries, despair, and suffering are expressed without solace. And I ask myself: how can one play with all this? The answer is, yes, it is possible. It is the therapeutic way of my land, and it works. Don’t miss it and PLAY WITH SIGUIRIYAS. Because JEREZ IS SIGUIRIYA."
INCLUDES: 6 masterclasses with GUITARISTS: José Ignacio Franco, Juan Diego Mateos, Manuel Jero; SINGER: Pedro Niño de la Fragua; and DANCE by Saray Garcia (working on accompaniment for singing and dance)
We offer classes for ADULTS and CHILDREN from 6 years old. Learn to play the guitar from scratch using the same method and content that José Ignacio learned from his teachers. He still remembers the precise order in which the material was taught to him by Maestro Rafael del Águila.After completing the 3 beginner levels, you’ll receive a diploma upon passing the final test and can advance to the Basic level in the school’s main courses.
The zambomba jerezana, so popular these days, is an incredible phenomenon. Who could have imagined that something born in a humble neighborhood gathering, where everyone contributed what little they had, would grow into what it is today?All of this is possible because the flamenco of our land is natural, authentic. It isn’t something you think about—it simply is. At Christmas, the essence of our town is indispensable, with the great maestro PARRILLA DE JEREZ as our Christmas patriarch.
Inevitably, life shaped my personality with everything that influenced me, blended with my way of feeling. What influenced me was a gift—being born and living what I lived; that led me to compose pieces, falsetas, and accompaniment patterns.In this course, we will take a journey through my world, exploring different styles. For me, it will be a very exciting course because it will be a journey through my life. LET’S TRAVEL!
Aquí entramos en otro mundo, donde la queja, el inconformismo, lo anárquico, el grito, la desesperación y el sufrimiento se expresan sin consuelo. Y me pregunto: ¿cómo se puede jugar con todo esto? Sí se puede. Es la forma terapéutica de mi tierra, y funciona. No te lo pierdas y JUEGA POR SIGUIRIYAS. Porque JEREZ ES SIGUIRIYA.
This course represents the most intimate and authentic Jerez: that of the tabanco, of the good aficionados, of the smell of La Ina, and of the rhythmic beat. As Alfonso Carpio, "Mijita de Jerez," said, this course doesn't talk about "bulería por soleá," but rather bulería pa escuchá (a type of bulería played on the beat), as it has always been said. Our commitment is to preserve and share the traditions left to us by the elders. In this special edition, we'll take an in-depth look at Moraito's art, exploring his accompaniment, falsetas, and his unmistakable playing.
The essential companion for progressing smoothly through the Playing for Siguiriya course. We've divided each chapter into individual sections and created sets with repetitions so you can study in a structured and effective way. It includes three different speeds, with all exercises counted and organized, so each student can design their own study plan based on their available time.
“Jugando por Tangos (Por Arriba)” was created as the first course in our academy dedicated to this style and this unique key, where the guitar playing takes on a deeply flamenco and Jerez-inspired character. The course features José Ignacio Franco alongside Pedro Niño de la Fragua, Manuel Jero, and Juan Diego Mateos.
The flavor of Jerez in an unusual key—could it still retain its essence? Of course it can, but with the added touch of melody. How intriguing: Jerez, melody, and harmony all coming together. What a special sensation it will be to JUGAR with those possibilities.
"Here we enter another world—a world where lament, discontent, anarchy, cries, despair, and suffering are expressed without solace. And I ask myself: how can one play with all this? The answer is, yes, it is possible. It is the therapeutic way of my land, and it works. Don’t miss it and PLAY WITH SIGUIRIYAS. Because JEREZ IS SIGUIRIYA."
INCLUDES: 6 masterclasses with GUITARISTS: José Ignacio Franco, Juan Diego Mateos, Manuel Jero; SINGER: Pedro Niño de la Fragua; and DANCE by Saray Garcia (working on accompaniment for singing and dance)
We offer classes for ADULTS and CHILDREN from 6 years old. Learn to play the guitar from scratch using the same method and content that José Ignacio learned from his teachers. He still remembers the precise order in which the material was taught to him by Maestro Rafael del Águila.After completing the 3 beginner levels, you’ll receive a diploma upon passing the final test and can advance to the Basic level in the school’s main courses.
The zambomba jerezana, so popular these days, is an incredible phenomenon. Who could have imagined that something born in a humble neighborhood gathering, where everyone contributed what little they had, would grow into what it is today?All of this is possible because the flamenco of our land is natural, authentic. It isn’t something you think about—it simply is. At Christmas, the essence of our town is indispensable, with the great maestro PARRILLA DE JEREZ as our Christmas patriarch.
Inevitably, life shaped my personality with everything that influenced me, blended with my way of feeling. What influenced me was a gift—being born and living what I lived; that led me to compose pieces, falsetas, and accompaniment patterns.In this course, we will take a journey through my world, exploring different styles. For me, it will be a very exciting course because it will be a journey through my life. LET’S TRAVEL!
Aquí entramos en otro mundo, donde la queja, el inconformismo, lo anárquico, el grito, la desesperación y el sufrimiento se expresan sin consuelo. Y me pregunto: ¿cómo se puede jugar con todo esto? Sí se puede. Es la forma terapéutica de mi tierra, y funciona. No te lo pierdas y JUEGA POR SIGUIRIYAS. Porque JEREZ ES SIGUIRIYA.
This course represents the most intimate and authentic Jerez: that of the tabanco, of the good aficionados, of the smell of La Ina, and of the rhythmic beat. As Alfonso Carpio, "Mijita de Jerez," said, this course doesn't talk about "bulería por soleá," but rather bulería pa escuchá (a type of bulería played on the beat), as it has always been said. Our commitment is to preserve and share the traditions left to us by the elders. In this special edition, we'll take an in-depth look at Moraito's art, exploring his accompaniment, falsetas, and his unmistakable playing.
The flavor of Jerez in an unusual key—could it still retain its essence? Of course it can, but with the added touch of melody. How intriguing: Jerez, melody, and harmony all coming together. What a special sensation it will be to JUGAR with those possibilities.
"Here we enter another world—a world where lament, discontent, anarchy, cries, despair, and suffering are expressed without solace. And I ask myself: how can one play with all this? The answer is, yes, it is possible. It is the therapeutic way of my land, and it works. Don’t miss it and PLAY WITH SIGUIRIYAS. Because JEREZ IS SIGUIRIYA."
INCLUDES: 6 masterclasses with GUITARISTS: José Ignacio Franco, Juan Diego Mateos, Manuel Jero; SINGER: Pedro Niño de la Fragua; and DANCE by Saray Garcia (working on accompaniment for singing and dance)
We offer classes for ADULTS and CHILDREN from 6 years old. Learn to play the guitar from scratch using the same method and content that José Ignacio learned from his teachers. He still remembers the precise order in which the material was taught to him by Maestro Rafael del Águila.After completing the 3 beginner levels, you’ll receive a diploma upon passing the final test and can advance to the Basic level in the school’s main courses.
The zambomba jerezana, so popular these days, is an incredible phenomenon. Who could have imagined that something born in a humble neighborhood gathering, where everyone contributed what little they had, would grow into what it is today?All of this is possible because the flamenco of our land is natural, authentic. It isn’t something you think about—it simply is. At Christmas, the essence of our town is indispensable, with the great maestro PARRILLA DE JEREZ as our Christmas patriarch.
Inevitably, life shaped my personality with everything that influenced me, blended with my way of feeling. What influenced me was a gift—being born and living what I lived; that led me to compose pieces, falsetas, and accompaniment patterns.In this course, we will take a journey through my world, exploring different styles. For me, it will be a very exciting course because it will be a journey through my life. LET’S TRAVEL!
Aquí entramos en otro mundo, donde la queja, el inconformismo, lo anárquico, el grito, la desesperación y el sufrimiento se expresan sin consuelo. Y me pregunto: ¿cómo se puede jugar con todo esto? Sí se puede. Es la forma terapéutica de mi tierra, y funciona. No te lo pierdas y JUEGA POR SIGUIRIYAS. Porque JEREZ ES SIGUIRIYA.
The flavor of Jerez in an unusual key—could it still retain its essence? Of course it can, but with the added touch of melody. How intriguing: Jerez, melody, and harmony all coming together. What a special sensation it will be to JUGAR with those possibilities.
"Here we enter another world—a world where lament, discontent, anarchy, cries, despair, and suffering are expressed without solace. And I ask myself: how can one play with all this? The answer is, yes, it is possible. It is the therapeutic way of my land, and it works. Don’t miss it and PLAY WITH SIGUIRIYAS. Because JEREZ IS SIGUIRIYA."
INCLUDES: 6 masterclasses with GUITARISTS: José Ignacio Franco, Juan Diego Mateos, Manuel Jero; SINGER: Pedro Niño de la Fragua; and DANCE by Saray Garcia (working on accompaniment for singing and dance)
We offer classes for ADULTS and CHILDREN from 6 years old. Learn to play the guitar from scratch using the same method and content that José Ignacio learned from his teachers. He still remembers the precise order in which the material was taught to him by Maestro Rafael del Águila.After completing the 3 beginner levels, you’ll receive a diploma upon passing the final test and can advance to the Basic level in the school’s main courses.
The zambomba jerezana, so popular these days, is an incredible phenomenon. Who could have imagined that something born in a humble neighborhood gathering, where everyone contributed what little they had, would grow into what it is today?All of this is possible because the flamenco of our land is natural, authentic. It isn’t something you think about—it simply is. At Christmas, the essence of our town is indispensable, with the great maestro PARRILLA DE JEREZ as our Christmas patriarch.
Inevitably, life shaped my personality with everything that influenced me, blended with my way of feeling. What influenced me was a gift—being born and living what I lived; that led me to compose pieces, falsetas, and accompaniment patterns.In this course, we will take a journey through my world, exploring different styles. For me, it will be a very exciting course because it will be a journey through my life. LET’S TRAVEL!
Aquí entramos en otro mundo, donde la queja, el inconformismo, lo anárquico, el grito, la desesperación y el sufrimiento se expresan sin consuelo. Y me pregunto: ¿cómo se puede jugar con todo esto? Sí se puede. Es la forma terapéutica de mi tierra, y funciona. No te lo pierdas y JUEGA POR SIGUIRIYAS. Porque JEREZ ES SIGUIRIYA.
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“Over the past 25 years of teaching, I have developed a unique and effective learning system called JUGANDO POR. This method, introduced for the first time in our school, is designed to give you time for everything, helping you identify, apply, and enjoy music like never before.”
Learning Through the Innovative System Developed by José Ignacio Franco: JUGANDO POR
2 weekly classes personally taught by José Ignacio Franco
Individual classes with our teachers and assignments to reinforce learning
Feedback provided at the beginning of each class
Instructional and compás videos for each technique
*Access to El Patio (an exclusive space for students)
Diploma signed by José Ignacio Franco
Classes from anywhere in the World
Internal forum on our platform to connect with like-minded individuals.
Access to classes for one year after completing the course, and lifetime access with the AMPLIADO option
Each course offers 3 levels of learning
Clases desde cualquier lugar del mundo
Comunicación con foro interno en nuestra plataforma con personas afines.
Acceso a las clases un año después de finalizar el curso y para toda la vida con AMPLIADO
Cada curso tiene 3 niveles
Online classes
Lifetime access to recorded classes
Weekly feedback
Instructional videos
Access to El Patio (exclusive space for students)
Diploma
Sheet music
Christmas Course included!
• Clases Online
• Acceso a las clases grabadas para siempre
• Corrección semanal
• Videos explicativos
• El Patio ( espacio solo para alumnos)
• Partituras
• Diploma
• Clases Online
• Acceso a las clases grabadas para siempre
• Corrección semanal
• Videos explicativos
• El Patio ( espacio solo para alumnos)
• Partituras
• Diploma
• Clases Online
• Acceso a las clases grabadas para siempre
• Corrección semanal
• Videos explicativos
• El Patio ( espacio solo para alumnos)
• Partituras
• Diploma
• Clases Online
• Acceso a las clases grabadas para siempre
• Corrección semanal
• Videos explicativos
• El Patio ( espacio solo para alumnos)
• Partituras
• Diploma